{"id":1520,"date":"2018-03-16T22:12:13","date_gmt":"2018-03-16T22:12:13","guid":{"rendered":"http:\/\/weddingbranch.co.uk\/news\/?p=1520"},"modified":"2018-03-03T22:14:45","modified_gmt":"2018-03-03T22:14:45","slug":"the-perfect-smile","status":"publish","type":"post","link":"https:\/\/weddingbranch.co.uk\/news\/the-perfect-smile\/","title":{"rendered":"The perfect smile"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When planning a wedding 20% of adults feel judged because they have crooked, bucked or goofy teeth, and it looks like weddings make those people even more self-conscious!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many of those surveyed described landmark events like weddings, christenings, special birthdays and so on, as a primary motivation to enhance their looks, with 6% undergoing orthodontic treatment to get themselves the perfect smile ahead of a milestone event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The survey also revealed that weddings are the landmark event where concern about our appearance is most prevalent \u2013 63% looked for ways to improve their looks before a wedding. Perhaps because so many pictures are taken on the big day?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smiles are on full display, not only for the bride and groom, but the other members of the bridal party too \u2013 the mother of the bride, the bridesmaids, in fact, everyone will get snapped up by the <a href=\"http:\/\/www.weddingbranch.co.uk\/category-page.php?par_cat_id=4\">wedding photographer<\/a> at some point!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rise in the use of digital camera and smartphones has led to a massive increase in the number of pictures being taken, particularly at the major events in our lives, like weddings! It is estimated that last year, there were 809 billion photographs taken in 2014, up from 664 billion in 2013.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weddings are the landmark event where concern about our appearance is most prevalent \u2013 63% looked for ways to improve their looks before a wedding. Perhaps because so many pictures are taken on the big day?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Little wonder the number of adults straightening their teeth is growing exponentially every year. This has been attributed to the fact that straightening one\u2019s teeth has never been simpler or more discreet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Invisible braces have become so popular and so frequently requested by adults because it is virtually undetectable. It has been equated with contact lenses compared with glasses \u2013 where no one needs to know that you are having correctional treatment. The system works by repositioning teeth discretely, little by little, using a series of custom made clear plastic \u2018aligners\u2019 which are changed in two weekly increments.<\/span><\/p>\n<p>The aligners are custom made according to a treatment plan, specially trained orthodontists and dentists who combine their clinical diagnostic skills with the use of the latest digital scanning technology and 3D software to plot the way the teeth should move over a period of weeks \u2013 and this is demonstrated to the potential patient before they embark on their treatment so that they can see the predicted desired outcome at the outset.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When planning a wedding 20% of adults feel judged because they have crooked, bucked or goofy teeth, and it looks like weddings make those people even more self-conscious! Many of those surveyed described landmark events like weddings, christenings, special birthdays &hellip; <a href=\"https:\/\/weddingbranch.co.uk\/news\/the-perfect-smile\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[342,263,329],"tags":[268,266],"_links":{"self":[{"href":"https:\/\/weddingbranch.co.uk\/news\/wp-json\/wp\/v2\/posts\/1520"}],"collection":[{"href":"https:\/\/weddingbranch.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weddingbranch.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weddingbranch.co.uk\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/weddingbranch.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1520"}],"version-history":[{"count":1,"href":"https:\/\/weddingbranch.co.uk\/news\/wp-json\/wp\/v2\/posts\/1520\/revisions"}],"predecessor-version":[{"id":1521,"href":"https:\/\/weddingbranch.co.uk\/news\/wp-json\/wp\/v2\/posts\/1520\/revisions\/1521"}],"wp:attachment":[{"href":"https:\/\/weddingbranch.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weddingbranch.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weddingbranch.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}